About Bali Bras
For nearly a century, we’ve crafted intimate apparel that transforms how women experience daily comfort and confidence.
The Foundation of Comfort
Understanding women’s frustration with restrictive undergarments drove our earliest innovations in lingerie design. While the industry focused on appearance over functionality, we recognized that true beauty emerges when comfort supports confidence. This philosophy shaped every decision, from fabric selection to construction techniques.
The breakthrough came through reimagining how bras could work with the female form rather than against it. Revolutionary bias-cut construction allowed fabrics to move naturally with body movements, while pioneering cotton blends introduced breathability where synthetic materials once dominated. Each innovation addressed specific discomforts women endured daily – from painful underwires during extended sitting to constant strap adjustments that interrupted focus.
Our commitment to solving real problems established the foundation for what would become America’s most trusted name in women’s intimate apparel. Today’s Bali bras continue this tradition, combining heritage expertise with cutting-edge comfort technologies.
Commitment to Every Woman
Inclusive Sizing Philosophy
True comfort begins with proper fit, which is why our ladies Bali bras span band sizes from 32 to 50 and cup sizes from B to G. This extensive range ensures women of all body types can find their perfect match. Our Fit Finder technology simplifies the sizing process, using targeted questions to identify your ideal style and size combination.
Supporting Women’s Health
Beyond creating exceptional lingerie, we actively support breast health awareness through our partnership with organizations focused on early detection research. This commitment reflects our belief that supporting women extends far beyond the products we create.
Accessible Luxury
Quality shouldn’t be exclusive. Our pricing structure makes premium comfort accessible, with collections starting at $19.99 and frequent promotions that help women refresh their lingerie wardrobes without stretching budgets. Free shipping and returns eliminate barriers to finding your perfect fit.
From wireless freedom to minimizer sophistication, front closure convenience to versatile styling options, Bali continues evolving to meet modern women’s needs while honoring the comfort-first philosophy that has guided us for nearly a century.